Dream Destinations

Brochure Design & AR Exploration

THE PROJECT

I designed a brochure with an Augmented Reality feature for a fictitious Art exhibition so that visitors could be more inspired to travel and learn more about the destinations on the exhibition.

ROLE

Graphic & Visual Designer

DURATION

2 weeks

TYPE

School Project (RIT)

THE CONCEPT

Destinos de Ensueño (Dream Destinations) was an imaginary exhibition created to display artwork pieces inspired by multiple destinations around the world.

Augmented Reality was used to give more information about the exhibition and the destinations, providing an engaging experience for the attendees.

Dream Destinations was created for those who feel the need for exploring and finding happiness through travel. Abstract representations of the destinations were displayed inside an eye shape to provide the feeling of enchantment and curiosity.

PROJECT GOALS

INSPIRE &
CALL TO ACTION

Inspire people to become more aware of their surroundings and the beauty of this planet.

EXPLORE

Opportunity to explore Augmented Reality in Print Media Design.

INFORM

The user should be able to interact with the brochure and get to know more about the destinations.

TARGET AUDIENCE

ADVENTUROUS
YOUNG ADULTS

People who consider themselves free spirits, who are willing to find true happiness through travel.

ART LOVERS

People who love exhibitions and art related events.

SHY TRAVELERS

People who need a push to start traveling and taking risks.

IDEATION PROCESS

SKETCHES & PROTOTYPES

The eye as the main shape was used to reflect curiosity and dreamy sensation. Accompanied with bright colors and abstract representations of the different destinations.

BROCHURE

Given at the beginning of the event to provide the attendees with more information about the different artwork pieces and the exhibition.

BEYOND THE ARTWORK

The Augmented Reality pieces were put together using the Blippar Application. The attendees just needed to scan the images on the brochure with the Blippar app to get a video animation and a link that provided more information about that specific destination.